The Brief: To produce a captivating direct mail piece in five European languages, with the purpose of reactivating dormant customers and to incorporate a CD.
The format needed to be high-impact, announcing the launch of a suite of ‘superhero’ based games, ensuring customers re-engaged with the brand and were motivated to go online to get back in the game!
The campaign paid for itself within a few weeks of the release and will continue to generate income from re-activated players.
What the client had to say...
Be Creative? Their name suits them well! If you are looking for the usual DM job providing you with the same old letter at the cheapest cost; then I can’t tell whether BeCreative is the best business partner for you. However, if as a marketing professional you think out of the (letter) box and just came up with an original offer that could stand out and max your conversion rate; that’s the team you want to deal with.
Not only would they understand what you have in mind and all your technical requirements, but they would turn your promotional concept into a unique and qualitative product that will surpass your expectations while meeting your budget constraints. You can also expect second to none project management and communications skills. I have no hesitation in recommending their service.
Head of Casino & Games