Be Creative has recently produced a direct mail piece for leading online brand Foxy Bingo.
The brief was to produce a St Patrick’s Day themed ‘self mailer’ to promote four offers designed to encourage lapsed players to return to the site.
The ‘Foxy’ character has been photographed in a number of standard poses – we took one of these poses and manipulated the image in Photoshop, adding a green suit and hat appropriate to the theme, then adding other seperate elements – a rainbow, pot of gold and clover field to create a believable scene. These elements are carried over to the inside of the mailer which incorporates standard brand fonts and colours.
We were also required to provide personalisation and fulfillment based on a database provided by the client.
The format of the St Patrick’s Day mailer was based on a previous succesful project themed around Halloween which we also produced for this client