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Direct Mail to target VIPS

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Check out our latest mailing piece for London Clubs International (a Caesars Entertainment Property). The brief demanded an innovative mechanism to acknowledge and gift high-value VIP client birthdays.

Our solution, a bespoke A5 video card incorporating a 2 minute video message inviting clients to celebrate their birthday at the casino based in Leicester Square, London. The LCD widescreen delivers a personal and engaging message, giving the mailing piece a real wow factor!

Be Creative directed the video shoot as well as designing and printing the stylish black and silver holding pack with luxury mailing box. The brief was to target both English and Chinese speaking clients and as such, we produced artwork and the video in both languages. The pack is personalised inside with a credit card style voucher, which is printed with a unique offer for the named recipient, and mailed out or presented to the client as their special day approaches.
This allows our client to provide offers from their most recent marketing data, so that the information is current and relevant to each recipient.

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